Tracking of the marketing activity results

Precise and fast insight into the influence of marketing activities on the attendance rate of retail stores

Various options, special offers, and demanding users make the telecommunications market highly dynamic. It is therefore extremely vital to telephone service provider Vipnet to learn in the shortest time possible whether their current marketing activities deliver results.


In order to be able to follow the number of customers in certain time periods and compare the collected data with marketing activities and consequently achieved financial results in the observed time period, the company Vipnet has introduced a solution for visitor counting in real time in over 30 stores across Croatia.
Based on these data it is possible to compare planned goals of marketing activities with the achieved financial results  in the given time period.


The system uses sophisticated technology of processing the video signal by using advanced video analytical algorithms for visitor counting that is installed in the web camera. The camera communicates to the central server system through web infrastructure. The system collects video analytical metadata from the web camera and enables an advanced reporting concept and business analysis by analysing and processing the collected data.

The solutions used in the project

Physical Security Systems

Physical Security Solutions include complete converged solutions that enable the integration of various subsystems into a unique supervision and management system.In terms of Physical Security, we offer complete solutions in the field of video surveillance, access and attendance control,  …

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